Every few months or so, as part of our gig at Atlantic Rancher, we head off on visual documentarian journeys more commonly known as photoshoots, that serve two main purposes. One, we get our new products photographed in the authentic environments that inspired them and worn by some of the wiliest characters you are unlikely to meet. And two, we get to scratch that perpetual itch, curiosity and wandering, while getting hands dirty and faces perked by saltwater and wind… all of which is usually accompanied by some good ol’ out-of-order behavior at the end of each day.
We pick places that interest us…not always, but usually somewhere along the Atlantic tidewaters because that’s where most of us grew up…swaths of tidal wilderness and off-the-grid spots that hold powerful memories of special times spent with extraordinary characters. These boondoggles have taken us from Bath, [Maine] to Bimini, [Bahamas]…from Dingle [Ireland] to Cojimar, [Cuba]. Even to places like Wisdom, MT…far from the Atlantic, but still on the ranch.
We travel light…my wife, me and a few co-conspirators - usually by car, often by boat and an occasional seaplane or horse. With just two items on the itinerary - the arrival date and the departure date - we are on a determined and purposeful hunt in and around little-known, infrequently traveled haunts…in search of the characters that we’ve heard and read about who animate these places with their uncommon wit.