In a word, we're outdoorsmen. We got that way by living and working during a special time in America and in wide open spaces that line the Atlantic tidewaters. Along the way, we were fortunate to have teachers we respected…men and women who cared about living life right - with integrity, purpose and authenticity. They shared insights and passed on lessons that became lifelong inspirations to the life we now endeavor to lead and share with others.
Driven by destiny. The thought of building this company crawled into my brain when I was a young, snot-nose-know-it-all working a marketing gig at Timberland Footwear Company, back when it was a tiny little thing in Newmarket, NH. Eventually, the thought migrated to my heart and soul from where an unshakeable gravitational pull led me to bootstrap the Atlantic Rancher Company in 1995.
We aren't designers. We don't know much about fashion. We don't use "inspiration boards" or follow seasonal color trends. We don't do much sketching. We simply build good stuff..."ideas" that we ourselves like and use. Ideas From A Lifetime At Sea.
And here we are…many, many years later, after lots of ups, down and sideways, Atlantic Rancher is a company whose original idea has endured to stand as a testament to the character and principles of those remarkable men and women upon whose shoulders we stand today…with pride and gratitude. We refer to them as our Atlantic Ranchers and our “Uncle Jack” Scheimreif stands atop that mountain.