In a word, we're outdoorsmen. We got that way by living and working during a special time in America and in wide open spaces that line the Atlantic tidewaters. Along the way, we were fortunate to have teachers we respected…men and women who cared about living life right - with integrity, purpose and authenticity. They shared insights and passed on lessons that became lifelong inspirations to the life we now endeavor to lead and share with others.

Driven by destiny. The thought of building this company crawled into my brain when I was a young, snot-nose-know-it-all working a marketing gig at Timberland Footwear Company, back when it was a tiny little thing in Newmarket, NH. Eventually, the thought migrated to my heart and soul from where an unshakeable gravitational pull led me to bootstrap the Atlantic Rancher Company in 1995.

We aren't designers. We don't know much about fashion. We don't use "inspiration boards" or follow seasonal color trends. We don't do much sketching. We don't use models. We simply build good stuff..."ideas" that we ourselves like and use. Ideas From A Lifetime At Sea.
And here we are…many, many years later, after lots of ups, down and sideways, Atlantic Rancher is a company whose original idea has endured to stand as a testament to the character and principles of those remarkable men and women upon whose shoulders we stand today…with pride and gratitude. We refer to them as our Atlantic Ranchers and our “Uncle Jack” Scheimreif stands atop that mountain.



He answers to a bunch of names...when fishing it’s Cappy, when gunnin’ it’s usually Duck-head, all other times it’s Big-baby which he hates, but works. Here at the Ranch, he’s El Jefe—which means he gets to think he’s in charge.

1st Mate & Merchant

As 1st Mate at the Ranch, she covers a lot of ground and works mainly on the product side of things. And when the cockpit starts gettin' messy with our lines all tangled up, which happens often, she undoes the bird’s nests and gets us trolling again.


Visual Documentarian


Jessica is one of America’s foremost outdoor photographers and the woman behind the lens on many of our most recent adventures. When she gets busy, everything comes to attention. Blue marlin jump higher, wild horses run faster and black ducks pitch tighter…she transforms daylight and chisels shadows to tell the hidden story.


He's the newest addition to our Crew and third in a string of gunning companions and office security officers. Why do we call him "one-eye"?...cuz he sleeps with one eye open. Not makin' this up..