The Atlantic Rancher Company Sails Again!

by engle saez November 17, 2019 2 Comments

The Atlantic Rancher Company Sails Again!

It’s been nearly twenty years to the day. A dark November day…sky the color of lead. Freshly divorced from everything familiar, I said goodbye to the Atlantic Rancher Company, goodbye to my house, goodbye to my town. Most painful was the goodbye to my kids. I recall all too well that night in Marblehead when I told them I was moving to another town, not too far away I told them, to start a new job. Lying in bed, I held them both in my arms, each tucked into my shoulders, me staring up to the ceiling. They were too young to understand…the youngest cried and kept asking where is Seattle…the other just turned over, hiding his pain but showing his disapproval.

As the years passed, everything unfolded just the way it was meant – the universe works in miraculous ways. I have a remarkably full life now with a beautiful, supportive and loving wife, who is every bit the outdoorsman that I am and better at running the cockpit of a 37’ Rybovich than many. My kids are grown and turned out well. And I’ve mostly healed from one of the biggest (not the biggest) disappointments of my life…losing the Atlantic Rancher Company in a trough of greed and arrogance much too deep for me to overcome. As the saying goes, what doesn’t kill you makes you stronger. And true that is in my case. And I never doubted for one second that I would, someday, get back on that flybridge, point the bow into the wind and do it again.

That someday has arrived. For the past 6 months you could say I’ve been getting the band back together. And as we approach the splash date of Atlantic Rancher Company 2.0, I am surrounded by family, lifelong friends and accomplices, and a small group of new co-conspirators without whom 2.0 could not happen. In particular, Andrew Wicklund, the courageously creative fountainhead that has led the visual rebirth of the AR brand…and my wife, Victoria Roberts (she calls herself Mrs. Saez The Third), whose support of my dreams over these many years has never wobbled and today makes certain that we are keeping it real and authentic.

Our house is quiet in the predawn hours and that’s when I do most of my writing. It’s also when I most feel the presence of two special men in my life. If you have an old Atlantic Rancher catalog laying around, you might recognize them as “Uncle Jack” Scheimreif and Capt. Bob Gaskill. I grew up without a father, and while my Mother’s love was irreplaceable, they filled a void. I adopted them at age 15, when I was working as a mate on sportfishing boat out of Morrison’s Marina in Beach Haven, NJ. Some say I was glued to ’em…like a booger they couldn’t get off their finger. Both have passed on but the adventures they took me on and what they taught me about work and the outdoors are at the core of who I am today. They are enduring examples of what it means to live life right – with purpose, gratitude and authenticity.

Just as the original, the Atlantic Rancher Company we are building today is anchored deep in the heritage, community and camaraderie of people we engage along the way. Where lessons and ideas learned are captured in the stories we share and the products we make. I am deeply grateful to be at this again and it’s my sincere intention to walk this path with purpose and integrity worthy of respect from the men and women upon whose shoulders we stand.  

I’m hoping to connect with all of our old friends and customers…if you want to say something nice or critical, please reach out to me here, Engle

 





engle saez
engle saez

Author


2 Responses

Catherine Schmitt
Catherine Schmitt

May 24, 2020

On a rainy Memorial Day weekend, I found an old AtlanticRancher catalog(Summer 1998). I remember loving the apparel from 20 years ago that I used to purchase in Marblehead, MA. I looked on the internet to find this article. I’m thrilled to here you are doing well.
I hope to see more apparel – outerwear, vests, shorts – in the future. I will check back often.
Best,
Catherine Schmitt

PhilipUpNorth
PhilipUpNorth

May 23, 2020

Don’t remember the gentleman’s name. He wore an Atlantic Rancher Hat in your old catalogue. The quote next to his photo said something like: “A man can’t wear a hat that has more attitude than he has.”
If you have that catalogue, can you send me a scan of that quote and old boy’s photo?
I wear a Tilley Hat to this day. At 73, my Tilley Hat has just the right amount of attitude for me. If you send that photo to me via email, I will post it in Facebook, with a link to your new store. Congratulations! Best luck!
PhilipUpNorth@gmail.com

Leave a comment

Comments will be approved before showing up.


Also in Atlantic Rancher Company Log Book

Marley and ME in the duck blind watching for ducks
Marley and Me - A True Tale

by engle saez August 17, 2020

Marley had a real good run. Even as he grew slow and had a hard time getting in and out of the truck, he still had passion and always wanted to go…I never went gunning without him. He gunned hard every day until it was his time, about two months after duck season closed. I don’t know where all the good dogs go. But I hope there is indeed a “happy hunting ground” where we all meet up again and relive these unforgettable moments.

View full article →

Seeing Father’s Day Through A Different Lens
Seeing Father’s Day Through A Different Lens

by engle saez June 16, 2020

View full article →

How to shuck clams the right way
How to shuck clams the right way

by Karl Anderson June 14, 2020 1 Comment

Having the right tools to do any job saves time and makes the job easier. That surely holds true for opening clams and oysters.

View full article →