When I made the impulsive decision to buy one of these, I definitely spent some time wondering if I would regret my choice. It’s rare that products live up to the hype they generate in their advertisements, and spending upwards of 400CAD (after currency conversion, import duties, and shipping) on a sweater felt borderline insane to me. Even if it was made of heavy weave Merino Wool.
I was initially convinced by all the outstanding reviews I saw, but how could I even know those are real. In the age of social media marketing on overdrive, it’s hard to know what’s what anymore.
Preparing to be disappointed I anxiously opened my package from Atlantic Rancher a few weeks later.
Since that day, this has been the only sweater I have worn. As it turned out, it really is that good.
It looks great, wears great, keeps me warm in all kinds of bad weather, and is incredibly soft on the skin. After wearing it for 30 days straight without a wash it still doesn’t have a hint of bad odour. And it is simply put, just really well made.
I enjoy things that are so obviously crafted with skill and attention to detail. From the asymmetrical collar (which is amazingly comfortable) to the arm gussets and elbow patches, this thing is just so… nice.
At the end of the day it’s a sweater. No, it won’t change your flat tire, split your firewood, or shovel the driveway for you. It will however keep you warm and cozy while you do those things. And as far as sweaters go… it may very well be the GOAT.